WHO WE ARE
Our Legacy
ZIRCA was incubated in Aidem Ventures, India’s first independent media sales and consulting company which began operations in April 2010. Existing relationships with advertisers helped build and grow Aidem?s digital assets. In 2012, in order to fully expand its digital services, the company decided to create a separate entity which focused solely on delivering digital media and content solutions to advertisers.
Our Growth Story
2002
NDTV Media
NDTV Media ? a subsidiary of New Delhi Television Ltd. was formed;
NDTV Media was responsible for the revenue generating efforts of the newly launched NDTV India & NDTV 24X7.
Microsoft Advertising Platform
NDTV Media was appointed as the exclusive sales representative for Microsoft Advertising Platform.
2006
2012
ZIRCA Digital Solutions
ZIRCA Digital Solutions was formed by Aidem Ventures (erstwhile NDTV Media) to service its digital businesses and to foray into Content Solutions.
ZIRCA Digital Representation
ZIRCA strengthened Digital Representation business; Signed up Economist Intelligence Unit, IPM, Economist Events & Conferences.
2013
2014
TubeMogul
ZIRCA went programmatic with TubeMogul; strengthened video offering.
Expansion
Added Outbrain to our Platforms vertical;
Signed up Skype in India;
Won the Best Partner Award from Microsoft;
Began operations in Southeast Asia & North Asia;
Signed up Fast Company and Inc.com in India, Southeast Asia and North Asia;
Signed up MediaMath.
2015
VISION
To employ and partner with the best in the business and to adopt the best processes in order to help advertisers achieve digital excellence
MISSION
To inspire creative thought within the digital advertising & communications ecosystem and generate true value for all partners & stakeholders
PHILOSOPHY
- Invest in our client’s long term success
- To set our sights on the sky and our ears to the ground
- Focus on customer servicing
- Efficiency in processes
- Be harbingers of change
