Platforms
Platforms
Zirca can help you achieve your brand marketing objectives with platform-specific solutions.
Our Media team develops the media strategy in tandem with the content and creative teams so that you reach the right audience through the right channels. They distribute content across multiple digital platforms by leveraging their combined expertise.
Each platform has a unique offering. Our partners range from content discovery and optimization platforms for content amplification to tech platforms for programmatic advertising.
With exposure to a plethora of platforms, the Zirca sales team is able to provide targeted solutions to their clients. We work closely with our partners to develop a revenue maximization strategy.
We serve ad in various formats such as display, rich media and native advertising on desktop and mobile devices.
Explore our platforms in depth below:
Programmatic Advertising
We offer robust programmatic advertising capabilities; and our exclusive partnership with ad tech companies like MediaMath and AppNexus makes this a smooth and seamless process.
What makes programmatic advertising popular is its ability to help advertisers reach their target audience across a variety of media effortlessly and accurately. With programmatic ad buying, advertisers are not just paying for views and clicks; they also get access to niche customer groups.
On the supply side, we offer publishers access to the Zirca Private Market Place (PMP) that allows them to offer their premium inventory in a niche advertiser auction, which means advertisers enjoy access to this premium inventory via a less-competitive auction. With the PMP, publishers can maintain control over the advertisers serving ads on their websites.
