Press Coverage

Press Coverage

ET Brand Equity

Go beyond demographics: Use psychographics to reach the modern consumer

I’m part of a rapidly growing segment of consumers who’re leading hyper-connected, mobile-first, digitally-driven lives. Read More

16 Nov 2017


6 Reasons To Diversify Digital Marketing Strategies For Brands

To enjoy the marketing mileage and results you're looking for, it's important to not rely on only one digital marketing Read More

30 Oct 2017

Business World

The Role Of Gut In Content Advertising

We live in an attention economy. And the reality is that consumer attention has gotten very expensive. In fact, it's only Read More

18 Oct 2017


Crafting native content that connects with the audience

Content today is a nuanced value proposition. It’s about giving your customer the information and insights they’re Read More

26 Sept 2017

Exchange 4 Media

Guest Column: Understanding Consumers Is The Key To Successful Content Marketing: Neena Dasgupta, Zirca Digital Solutions

Most of us grew up immersing ourselves in the compelling stories told in newspapers and books. Those were a window of knowledge Read More

25 Sept 2017

Sidharth Gowda

Zirca appoints Sidharth Gowda as strategic head

Zirca Digital Solutions, a global digital solutions company, has appointed Sidharth Gowda as strategy head - content Read More

21 Aug 2017

LV Krishnan

LV Krishnan associates with Zirca as an independent board of director

Zirca, a global digital solutions company, has appointed TAM India CEO LV Krishnan as an independent director on its board. Read More

10 Aug 2017

Exchange 4 Media

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

I grew up being told my source of information and my guide to great language are the BBC World Service and The Statesman print. Soon, The Economist Read More

09 Aug 2017

Programmatic Advertising

Programmatic advertising and its role in the media industry

The objective of any advertiser is to connect with the right audience at the right time, with the right media, showing the right creative. And to do Read More

21 Oct 2016

James Leaver

Tie-up with Zirca aimed at accelerating revenues: James Leaver, Mail Online

United Kingdom-based Mail Online has inked a deal with Zirca to help sell advertising for the popular website in India. For James Leaver, Read More

30 Sept 2016

Daily Mail

With 7mn monthly viewers, MailOnline has big plans for India

MailOnline may be published from the United Kingdom given that it's the online version of the popular newspaper Daily Mail, but it's got a Read More

28 Sept 2016

Back to Top