Press Coverage
Press Coverage
Go beyond demographics: Use psychographics to reach the modern consumer
I’m part of a rapidly growing segment of consumers who’re leading hyper-connected, mobile-first, digitally-driven lives. Read More
16 Nov 2017
6 Reasons To Diversify Digital Marketing Strategies For Brands
To enjoy the marketing mileage and results you're looking for, it's important to not rely on only one digital marketing Read More
30 Oct 2017
The Role Of Gut In Content Advertising
We live in an attention economy. And the reality is that consumer attention has gotten very expensive. In fact, it's only Read More
18 Oct 2017
Crafting native content that connects with the audience
Content today is a nuanced value proposition. It’s about giving your customer the information and insights they’re Read More
26 Sept 2017
Guest Column: Understanding Consumers Is The Key To Successful Content Marketing: Neena Dasgupta, Zirca Digital Solutions
Most of us grew up immersing ourselves in the compelling stories told in newspapers and books. Those were a window of knowledge Read More
25 Sept 2017
Zirca appoints Sidharth Gowda as strategic head
Zirca Digital Solutions, a global digital solutions company, has appointed Sidharth Gowda as strategy head - content Read More
21 Aug 2017
LV Krishnan associates with Zirca as an independent board of director
Zirca, a global digital solutions company, has appointed TAM India CEO LV Krishnan as an independent director on its board. Read More
10 Aug 2017
Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions
I grew up being told my source of information and my guide to great language are the BBC World Service and The Statesman print. Soon, The Economist Read More
09 Aug 2017
Programmatic advertising and its role in the media industry
The objective of any advertiser is to connect with the right audience at the right time, with the right media, showing the right creative. And to do Read More
21 Oct 2016
Tie-up with Zirca aimed at accelerating revenues: James Leaver, Mail Online
United Kingdom-based Mail Online has inked a deal with Zirca to help sell advertising for the popular website in India. For James Leaver, Read More
30 Sept 2016
With 7mn monthly viewers, MailOnline has big plans for India
MailOnline may be published from the United Kingdom given that it's the online version of the popular newspaper Daily Mail, but it's got a Read More
28 Sept 2016