This is an individual contributor role, reporting into the Regional Head. Accordingly, the purpose and key expectations would be as follows:
Purpose:
To ensure identification, acquisition and development of clients for Media Math & MSN Programmatic business from the allocated market.
The key expectations of the role:
- New Client acquisition translating to consistent achievement of revenue targets
- Ensuring growth/expansion of existing accounts
- Utilising ‘learnings’ pertaining to the biddable media market and industry trends to consistently improve sales conversions and account growth
- Being compliant with organizational processes as well as partner requirements
Competencies required: Knowledge, Skills, and Attitude:
Knowledge
Essential
- Knowledge and Understanding of Digital Display advertising
Desirable
- Understanding of Programmatic sales
- Understanding of Performance based Advertising
Skills
- Consultative selling technique. At a basic level, asking the right questions to determine what the client needs before pitching a solution
- Analytical skills
- Negotiation skills and the ability to handle objections.
- Communication skills, both written and verbal
Attitude
- Results driven and having a strong bias for action
- Hunger to excel
- Resilient and able to deal with pressure
- Should demonstrate interpersonal skills when dealing with superiors, peers and clients
- An extrovert with relationship management and networking ability