The Role
This is an individual contributor role, reporting into the Regional Head. Accordingly, the purpose and key expectations would be as follows:
Purpose:
To ensure identification, acquisition and development of clients for ContentdB business from the allocated market.
The key expectations of the role:
- Revenue achievement is a given
- New Client acquisition translating to consistent achievement of revenue targets
- Ensuring growth/expansion of existing accounts
- Utilising ‘learnings’ pertaining to the biddable media market and industry trends to consistently improve sales conversions and account growth
- Being compliant with organizational processes as well as partner requirements
Competencies required: Knowledge, Skills, and Attitude:
Knowledge
Essential
- Knowledge and Understanding of Digital Display and Content advertising Desirable
- Understanding of Native advertising and sales
- Understanding of Performance based Advertising
- Understanding of platform sales
- Understanding of performance marketing
Skills
- Consultative selling technique. At a basic level, asking the right questions to determine what the client needs before pitching a solution
- Analytical skills
- Negotiation skills and the ability to handle objections.
- Communication skills, both written and verbal
Attitude
- Go getter
- Results driven and having a strong bias for action
- Hunger to excel
- Resilient and able to deal with pressure
- Should demonstrate interpersonal skills when dealing with superiors, peers and clients
- An extrovert with relationship management and networking ability
The Individual: (Education and Experience)
Essential
- A Bachelor’s Degree in any discipline.
- 3 – 8 years of experience in media sales, with minimum 3 years in digital media Sales.
- Experience in selling Digital Advertising is a must.
Desirable
- Understanding of performance marketing