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Before you begin crafting your content marketing plan for 2020, there’s one thing you need to think carefully about. How do you go about crafting content that draws people in? Thanks to the Internet and the prevalence of digital content, the ways people consume content have radically changed. Luckily, so have the tools at the…

Artificial Intelligence was one of those buzzwords in 2019 that everyone was throwing around, whether it fit or not. Yet, the magic of AI does actually have a lot of varied applications, including even in digital marketing. Essentially the technology is about automation, for better or worse, freeing up humans from mundane jobs and legwork…

For decades there has been a fairly standard formula for marketing. We group our potential customers by demographics like age and gender, fire the same message out to the most populous group, and hope that something sticks. Though the idea of archetypes has existed in media and market research since the days of Carl Jung,…

It’s not just your calendar that’s changing, people are changing too. And with them change their needs you need to assess (and meet). That means keeping an eye on how the platforms consumers use evolve, as well as the latest in technology that can be applied. Video and live streaming Thanks to the success of…

My first blog on Jung and its not even his birthday (26 July, 1875)! No, I am not batty, just wanted to wish everyone a happy 2020 with an ode to the late Mr Jung. The fact is that all marketers, particularly those who want to exploit the digital medium, need to lean on his…

An oft-repeated quote by digital marketers is that, “Content is king but engagement is queen, and the lady rules the house.” It’s obvious when you think about it really; no matter how great your video or infographic is, it’s pointless if it doesn’t reach your audience, or if you’re pitching to people with no interest…

With a new year, not to mention a new decade, there’s got to be a shift in marketing strategies being adopted. Methods from the 2000’s may be time-tested, but they’re by no means immune to aging. So if you want to keep up with the times, there are at least three key trends in the…

In our previous post, we discussed how search is no longer confined to your desk or to your pocket. How we use search today is largely dictated by the devices we have access to and how we use them. Statista forecasts the number of Internet of Things devices will grow to almost 31 billion worldwide…

Search is changing in dramatic and exciting ways. Once a function limited to a text box on a web page, search, today, is integrated into apps, websites, and devices, ranging from gaming consoles to phones. Search has evolved to being the connective tissue that binds together people, places and things that consumers care about the…

Native advertising has quickly and steadily become a key source of revenue for publishers and a must-have tactic for advertisers trying to reach their target audience. But delivering impactful native content means thinking about user experience. To create native content that excels, there are four user experience priorities to keep in mind. Doing so, will…