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An oft-repeated quote by digital marketers is that, “Content is king but engagement is queen, and the lady rules the house.” It’s obvious when you think about it really; no matter how great your video or infographic is, it’s pointless if it doesn’t reach your audience, or if you’re pitching to people with no interest…

With a new year, not to mention a new decade, there’s got to be a shift in marketing strategies being adopted. Methods from the 2000’s may be time-tested, but they’re by no means immune to aging. So if you want to keep up with the times, there are at least three key trends in the…

In our previous post, we discussed how search is no longer confined to your desk or to your pocket. How we use search today is largely dictated by the devices we have access to and how we use them. Statista forecasts the number of Internet of Things devices will grow to almost 31 billion worldwide…

Search is changing in dramatic and exciting ways. Once a function limited to a text box on a web page, search, today, is integrated into apps, websites, and devices, ranging from gaming consoles to phones. Search has evolved to being the connective tissue that binds together people, places and things that consumers care about the…

Native advertising has quickly and steadily become a key source of revenue for publishers and a must-have tactic for advertisers trying to reach their target audience. But delivering impactful native content means thinking about user experience. To create native content that excels, there are four user experience priorities to keep in mind. Doing so, will…

Netflix revealed its users lose interest in as little as 60 seconds if they aren’t presented with relevant, personalized and engaging recommendations. The company said it could lose more than $1 billion in revenue each year if it didn’t have a sophisticated personalized recommendation engine, as per the Accenture Personalization Pulse Check 2016 study. In…

Everywhere you look online, you’ll find display ads. Display ads—also known as banner ads—appear above, below, alongside and even in the middle of webpage content. It’s a form of online paid advertising that has an image and text. Viewers are directed to the corresponding landing page of a brand when they click on the ad….

Say you own a women’s accessories brand, and as any savvy marketer knows, you shouldn’t send the exact same communication to different customers. So you decide to segment your audience into similar groups in order to tailor your marketing efforts. Through research, you discover the demographics of your target audience: They’re women in the age…

Native advertising has already proved to be one of the most effective ways of engaging a brand’s audience in an advertising context. Since native ads are designed to blend into the existing content on a publisher’s website, they do not disrupt the user experience. Programmatic advertising, on the other hand, blends the power of data…

One of the most exciting things about the programmatic advertising ecosystem is that it never stands still. And 2018 is not going to be any different. It’s set to be an exciting year both for programmatic and for cutting-edge technologies like AI. Let’s take a closer look at some of the biggest trends that will…