Blog

Right now, we’re in the midst of a global pandemic. Most everyone is confined to their homes, as governments attempt to halt the Coronavirus in its tracks. What that means is that markets have been turned on their heads. Many businesses will now become increasingly more reliant on their digital strategy than any other outreach….

Between Google BERT (a natural language processing engine), voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. The Content Marketing Institute in its research found that nearly half of B2B marketers intend to increase their content marketing budgets in the…

Content marketing has changed greatly from what is used to be decades ago. Back then, you accepted ads as part of a service, because they were in moderation. Now, consumers are so bombarded by every service online they’ll literally pay money to not see ads again. Because of that, content marketing has had to change….

We often think of digital marketing as a singular entity, but we often forget that social media often vastly differs from the rest of the Internet when it comes to trends, dynamics , and general behavior. That’s why it’s beneficial to track the social media landscape as a separate art of any campaign, in order…

Content marketing is a highly effective avenue to pursue when it comes to digital marketing. Any business can use this to reach potential customers, just by focusing on telling them more about the company, the industry, or their products. However, these campaigns usually require quite a bit of investment, and not every business has the…

Before you begin crafting your content marketing plan for 2020, there’s one thing you need to think carefully about. How do you go about crafting content that draws people in? Thanks to the Internet and the prevalence of digital content, the ways people consume content have radically changed. Luckily, so have the tools at the…

Artificial Intelligence was one of those buzzwords in 2019 that everyone was throwing around, whether it fit or not. Yet, the magic of AI does actually have a lot of varied applications, including even in digital marketing. Essentially the technology is about automation, for better or worse, freeing up humans from mundane jobs and legwork…

For decades there has been a fairly standard formula for marketing. We group our potential customers by demographics like age and gender, fire the same message out to the most populous group, and hope that something sticks. Though the idea of archetypes has existed in media and market research since the days of Carl Jung,…

It’s not just your calendar that’s changing, people are changing too. And with them change their needs you need to assess (and meet). That means keeping an eye on how the platforms consumers use evolve, as well as the latest in technology that can be applied. Video and live streaming Thanks to the success of…

My first blog on Jung and its not even his birthday (26 July, 1875)! No, I am not batty, just wanted to wish everyone a happy 2020 with an ode to the late Mr Jung. The fact is that all marketers, particularly those who want to exploit the digital medium, need to lean on his…