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Looking to improve your brand exposure and generate new leads? Well that’s what marketing experts are for, but there are a few steps you can follow in a cash crunch. Just by following a checklist of questions, you can put the word out without spending a cent. They’re called the “5 Ws & 1H” of…

Earlier this year at the Discover Martech Virtual Event, discussion abounded on the future of marketing, in the wake of the COVID-19 scenario. Marketing is obviously always evolving, but it’s likely to take on a few unique traits now Mark Bornstein, VP Marketing at ON24, has some ideas about this What’s the situation right now?…

An epidemic and the changes it brings may seem like it would decimate the unattached influencers in the market. However, as many recent social media viral hits have shown, this could be the start of influencers spearheading awareness and marketing efforts for brands, according to Alchemy Group’s Dharika Merchant. Contrary to popular belief, she says,…

There’s no handbook for creating brand content during a pandemic. It’s not anyone’s specialty, and it’s the sort of thing that marketers are figuring out as they go along. Which is why brands now have to rethink what their customers’ priorities would be in a pandemic, in order to make their messaging relatable. And that…

During the first few weeks of this epidemic, everything was out of sync. People were forced to work from home or getting fired, the stock market was crashing, stores shut, groceries ran out; it seemed like the end of the world. And yet, even as industries like retail and hospitality suffered, the lockdown spurred the…

When it comes to nonprofit organisations, marketing involves more than just branding. In this case, there’s a specific cause being talked about, and a singular purpose to the organization that benefits society at large. So nonprofits need to leverage many of the same marketing tactics as other businesses, but they also need to convince their…

Thanks to the ongoing epidemic, there is a lot of instability in the current business environment. As such, branding, content marketing, and thought leadership have never been so important. Thanks to Covid-19, entire workforces are now working remotely and many workers are even out of a job right now. Because they’re at home, media consumption…

Right now, we’re in the midst of a global pandemic. Most everyone is confined to their homes, as governments attempt to halt the Coronavirus in its tracks. What that means is that markets have been turned on their heads. Many businesses will now become increasingly more reliant on their digital strategy than any other outreach….

Between Google BERT (a natural language processing engine), voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. The Content Marketing Institute in its research found that nearly half of B2B marketers intend to increase their content marketing budgets in the…

Content marketing has changed greatly from what is used to be decades ago. Back then, you accepted ads as part of a service, because they were in moderation. Now, consumers are so bombarded by every service online they’ll literally pay money to not see ads again. Because of that, content marketing has had to change….